THE LIPSTICK CASE / domestic violence brochure / creative direction
ASSIGNMENT Design a way for domestic violence victims to discreetly review potentially lifesaving information over time.
Well, initially? The assignment was, "Make a domestic violence brochure." We did a little more than that.
PROCESS How do you make a brochure more than pretty? How can it really help women take action?
A woman's decision to leave her abuser for good is one that is usually made over time. Women needed to spend time digesting the District Attorney's message. Obviously, this requires privacy. But privacy is a luxury that domestic violence victims don't have.
For any brochure to be effective, we would have to make privacy a design element.
RESULTS Most domestic violences cases in the US end in dismissal. Not in El Paso. When women come forward, they are more likely to be ready to take the case to prosecution.
This execution has been implemented by organizations all over Texas.
Considering the audience of our brochure as users as well as readers led to a design solution that works.